Search Engine Optimization Strategies For Affiliate Marketing. Search Engine Optimization (SEO) strategies have become a very important tool for online marketing and mastering these strategies as an affiliate marketer gives you an edge. When looking for the perfect Search Engine Optimization (SEO) strategy for your affiliate marketing business, there a host of them to look into. These strategies, if implemented efficiently, will generate a massive amount of traffic to your affiliate products or services which in the end makes you money.